Our History

SoulPhamm was created on June 25, 2020 as the nonprofit extension of SoulDeevas LLC (www.souldeevas.com) and was the "birth-child" of Coach Luis ("Lou") and Dr. Leisa Herrera.  The organization was developed to provide training in a variety of sports and performing arts and to make them accessible to youth in New Jersey and New York City.  Our goal is to include mentoring, opportunities for community service and academic enrichment to the sports and arts program, making our scholar-athletes as well rounded as possible.  The official launch of SoulPhamm was set for June 25, 2021 to coincide with Coach Lou's birthday, but will now launch that weekend as a memorial tribute to his life.

Our Vision

Our vision is to promote virtue, equity, unity, justice, faith, charity and a sense of common purpose and brotherhood among all people with an emphasis on the development and advancement of young people through education, athletics, service and the arts.

Our Mission

Our mission is to make a positive difference in the lives of young people by providing unique artistic and athletic experiences and performances, and to assist them in achieving the highest standards of professionalism through the development of skill, confidence, cooperation, leadership, responsibility and character.  To accomplish our mission, we will


  • Strive for the highest standards of excellence in everything we do both on and off the field – being physical representations of a first class sports and performing arts organization.

  • Take responsibility for our own preparedness (including attendance, punctuality and etiquette) and take additional responsibility for helping our teammates reach the same goals.

  • Develop and continually strengthen self-discipline and focus both in and out of rehearsals and practices by working daily to enhance our individual skills and the overall quality of the team.

  • Approach everything we do with energy and excitement, treating every encounter as if it were the performance of a lifetime.

Our Values



We strive daily to: promote scholarship; respect humanity; model and require integrity; deal equitably; show leadership and preserve dignity. 

There is a destiny that makes us brothers: None goes his way alone: All that we send into the lives of others comes back into our own. (Edwin Markham)