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In Loving Memory

Coach Luis Herrera

Sunrise: June 25, 1970 | Sunset: January 23, 2021

Luis Alberto Herrera (Coach Lou) was born on Thursday, June 25, 1970 in the Castle Hill section of the Bronx.  He was educated at PS 138, PS 174, PS 131 and Adlai E. Stevenson HS, where he was always the class comedian.

Lou worked as a Senior Buyer at New York Presbyterian Hospital for many years.  He played on the hospital’s basketball team and his love of basketball inspired him to create the “Give and Go” basketball program in the Bronx, where he provided a safe space for young men to play their favorite sport.  It was this experience with Give and Go that birthed a desire to create more programs for youth, both in the community he grew up in and the one he raised his family in.  Inspired by his wife's career of coaching girls (called the "SoulDeevas"), it was his dream to coach a boys’ basketball team which he wanted to name the "SoulGentz". This is how SoulPhamm was born - a vision to provide engaging and unique sports and arts programs for kids. 

As a child, he met his “brother from another” Mike and they shared many dreams, experiences and laughs.  You rarely saw one without the other. They made it a habit to play basketball on the weekends. Lou marveled at Mike’s prowess on the court and bragged, “I taught that boy everything he knows!” As young men, Lou adopted the nickname "Orion" and Mike became "Dark Matter".  In his memory, the New Jersey Basketball Team will be called "Team Orion" and the New York City Team will be called "Team Dark Matter (DM)".  They will meet each other for the title of "Team of the Year" at our annual Memorial Basketball Tournament which we lovingly call, "The Ruey Classic".

Coach Lou went home to be with the Lord on Saturday, January 23rd, leaving to celebrate his life: his wife Leisa (Mz. Doc); his feline kids (Rufus & Chaka); his family and friends and all of us at SoulPhamm who are committed to carrying on his legacy!